Netflix | Turning possible futures into something kids could actually try

Estação N, Netflix's virtual science fair, launched as part of the brand's Children's Day celebration: a free, immersive platform where kids could explore science experiments and activities inspired by their favorite Netflix titles, guided by influencers and creators they already knew from social media and TV. Netflix wanted to understand the possible futures for Estação N and turn those possibilities into something tangible before committing to a direction. Rather than debating ideas in a meeting room, the strategy was to make the discoveries real: research grounded in how children actually engage with educational content, translated into a defined set of guiding principles, which then became three distinct prototypes — each testing a different direction for where the experience could go. The prototypes gave Netflix a concrete way to compare futures side by side and make a more informed call about where to invest next. Estação N itself launched to strong public reception, reaching families across Brazil during a year when a fun, safe, at-home activity mattered more than usual, and the research behind it continued to shape how the team thought about the platform's direction going forward.