I design and develop solutions that simplify people's lives.

 

As a business strategist and innovation consultant, I work at the intersection of strategic design, research, and data analysis to reshape how companies operate, make decisions, and create value. My focus is on building the strategy, structure, and evidence base that make experiences sustainable at scale.

 

My path wasn't linear, and that's by design. I built my foundation across advertising, technology, and innovation — three fields that taught me to think about brands, systems, and behavior at the same time. That cross-disciplinary background is what allows me to move fluidly between a boardroom conversation about operating models and a research session mapping how real people actually behave.

 

Today, I work as a strategic consultant for national and international organizations navigating process improvement, operational evolution, digital transformation, and evidence-based decision-making. I bring an agile mindset and a systems-thinking approach to every engagement, treating each challenge not as an isolated problem to solve, but as part of a larger structure that needs to evolve coherently. I'm equally invested in shaping how other designers and strategists think — through an informal, weekly one-on-one mentoring practice, connecting with people across borders through mentoring platforms and personal referrals. My work has been recognized three times at the Brasil Design Award, the country's leading design award, and I currently rank among the top 50 business mentors worldwide on ADPList.

 

I grew up in Manhuaçu, a small town in Minas Gerais, and moved to Belo Horizonte at the age of fourteen (that's where my accent comes from!). That upbringing left its marks: an unshakeable curiosity about people's stories, the homes they build, and the small, particular things that make every person strange in their own way. Long before I called it research, I was already doing it — asking questions, noticing details, wanting to understand what's underneath.

 

Outside of work, I'm usually somewhere trying new dishes with my headphones on. These days I split my free time between gardening and stumbling through beginner French, and if I'm honest, my long-term plan involves a small farm full of rescued animals and beautiful trees.